Marketers have been studying how to create content that successfully appeals to millennials for years now, but Generation Z is who advertisers should be focusing on in 2020. Generation Z is actually the first generation to not know what its like to live a life without interconnected technology, so the direction advertisers take requires entirely different effort. The interconnected aspect of this generation requires all content to adhere to certain standards such as being inclusive and diverse.
- Generation Z is the youngest generation on Earth and has approximately $143 billion in potential spending power.
- To grab the hearts, minds, and wallets of Generation Z, you must have amazing content.
- Choose your words and images cautiously, so that you don’t exclude anyone from reading your content.
“Brands have been attempting to reach Gen Z in a multitude of ways, but a connection is almost impossible without incredible content.”