LinkedIn is not just for professional networking; a person can also use the website and its tools for marketing. Through utilizing LinkedIn Website Demographics, a person can access information about their site visitors, which is useful for determining the reasons behind a low conversion rate. Once a person learns about the locations, companies, and jobs of their visitors, a person can tailor their content to better suit those visitors, and improve the conversion rate. All a person needs to do is install the LinkedIn Insight Tag, view the data, and use that data to create more relevant ad campaigns for their audience.
- When using LinkedIn Website Demographics, install the insight tag in order to begin collecting data on your site visitors.
- Using the Website Demographics tab in the toolbar, you can filter visitor data by variables such as job function, job seniority, company size and industry.
- Insights into your site visitors can be used to validate your targeting or to tailor your blog content to your audience’s needs.