Facebook wants to promote content that is original and creative rather than content that is unoriginal and repurposed. Facebook wants people to engage with their platform for as long as possible. This is what makes Facebook Live so appealing with its longer view times. If you want to grow your business through Facebook Live, it is important to know who your audience is. You should figure out how you would be creating value for the people watching your streams.
- Utilizing Facebook Live is a means to attract a larger audience and get your content out there.
- It is important that you determine your target audience, obtain the necessary revenue assistance in meeting your goals, and determining the content of your videos.
- Once you know have your goals, it is necessary to plan, schedule, and promote your video while ensuring you can have production values across multiple areas.
“In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.”