Chatbots are an important new trend in social media marketing. More and more companies have begun to use embedded chatbots to help and attract customers, with impressive results. Facebook messenger is just one platform that allows companies to implement chatbot software.These chatbots feel more human than websites, and can be used to collect data on the users, allowing you to continue marketing even after the initial conversation has ended. These chatbots deserve more attention than they are receiving in the current market.
Key Takeaways:
- Chatbots are a crucial new technology for modern businesses, and can help you improve your marketing.
- Platforms like Facebook messenger allow businesses to implement chatbot software easily.
- Chatbots are especially effective in recruiting customers, as they feel much more ‘human’ than websites.
“for the first time in the history of digital marketing, we have a tool that can automatically interact with people in a conversational way, using a chat interface that feels more natural and ?human? than websites or emails.”
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