The relatively high cost of LinkedIn ads, when compared to ad platforms such as Facebook’s, tends to dissuade many potential advertisers. However for those industries that have a specific need or will potentially see significant profit the traditionally business-oriented social network can return a sizable ROI. In this podcast and guide, AJ Wilcox breaks down how to set up and fine-tune a LinkedIn ad campaign so that businesses can reach the people they need for the results they want.
- LinkedIn ads are expensive ($6-$9 a click on average), but are likely worthwhile if you can use them to generate leads with a high lifetime value.
- The acronym AMO stands for audience, message and offer, the three key elements of your social media advertising approach.
- LinkedIn ads should be short and to the point, including nothing more than a reason to pay attention and a call to action.
“Your LinkedIn ads should cut straight to the point. There’s no need to write long posts looking to draw people into your creative or copy”