You’ll sometimes need to spice up your content marketing to retain people’s interest. Before you do anything else, be sure to run some User Testing software to get a better understanding of how people use your site. Once you’ve done that, you can often get some great results by adding different types of media to your site. Things like GIFs, videos and infographics all serve to attract and retain customer attention. Be sure that your message is a good match for your audience, too.
- Before committing to any significant changes, you need to run some User Testing software to get a better idea of how people use your site.
- You can spice up your content by adding in different types of media, including GIFs, cartoons and infographics.
- You should invest some time in cleaning up and maintaining your brand’s reputation as reflected in consumer reviews and citations.
“It’s a difficult thing to come to terms with finality and even the most stubborn of us have to accept it eventually.”