When one wants to promote a life event or conference on Facebook, the first step is to design a Facebook frame for the event. Your branded frame on Facebook allows your friends and attendees to use it when they want to create a Facebook stories. The next step is to activate an event hashtag. Use something that is short and snappy so attendees can easily remember it and type it in. Abbreviations seem to work very well for brand names. Encourage attendees to use your hashtags often. The third step is to set up geotargeting to reach mobile users using Facebook video ads while the event is on. Finally, retarget attendees after the event. It is essential to follow up and nurture attendees. This creates a relationship and makes them want to engage with you.
- One can design a facebook frame for an event which can be uploaded as a branded frame for facebook stories and then timed and geo-pinned.
- When one has arrived at the frames management page on facebook, he needs to click open frame studio and choose facebook camera after selecting the correct facebook page.
- At the end one needs to set the date for the frame to be available and then list up to ten keywords that will help people find the frame.
“Now name your frame. Under Location, select Only Available in a Specific Location. Zoom in on the map to the exact location of the event and drop a pin on the area. Adjust the radius of the pinned area to zero in on your event attendees.”