One of the drawbacks for marketers of the speed and dynamism of the Age of Digital is that things are often moving and changing too fast for marketers to take the time to analyze and understand their audiences and think strategically about how to use tools like emotional and influencer marketing effectively. Consumers often feel bombarded by irrelevant ads, which they view as a nuisance. Emotional marketing, which starts out by using your brand’s values and story narratives to connect with consumers on an emotional level, is a potential way of counterbalancing this sentiment, but to do it well, you need a thorough understanding of your audience’s mindset. Influencer marketing also requires detailed knowledge of who your audience really is.
- The digital age works very fast and marketers in the digital age are expected to work at that pace without thinking deeply about patterns and their work.
- Most consumer devices are cluttered with ads that are meaningless because the marketers and advertisers of those ads did not take the time to understand consumer needs.
- Marketers can make a good use of emotional marketing to do an assessment of customer’s needs and preferences thereby capitalizing on the market.
“Whether you’re looking to play up industry trends, target a specific demographic, or mention the latest social or political movements in your messaging, find something that resonates with the people you’d like to reach.”