It isn’t uncommon for a site to bring in lots of traffic with minimal conversions due to a lack of authenticity within your content. When a consumer browses your site and feels that they are constantly viewing material generated by a vendor alone, they are less likely to trust your company as a whole. Humanizing your brand by providing your audience with some insight as to how your business operates each day can help put a face to your brand and create a higher level of authenticity.
- People use social media to check on friends, not brands, so this is why you need to humanize your brand.
- Instead of focusing on expanding your reach, put more effort into interacting with the people who are already engaging with you.
- Use your employees to humanize your brand by highlighting their lives and work on social media.
“In today’s hectic and crowded social media landscape, companies that want to break through need to focus on forming genuine connections with their audiences by communicating with them like a human, not like a brand.”
Read more: https://www.entrepreneur.com/video/339434