A branded search is a query search that has your product. Google is the big kid on the block when it comes to search engines and many business miss the boat if they are not utilizing all of the tools from Google. When you are ready to dive into Google, be sure to gather your product specific keywords. Make sure your branded queries are well organized along with a knowledge base to handle said queries. You will also want to keep a close eye on your search rankings and finally make sure you share all the positives on your social media accounts.
- In addition to utilizing Google, local businesses will also need to have local reviews and listings.
- People who do a branded search query are already familiar with your business and may only be looking for a final incentive to buy.
- A spreadsheet is a helpful tool to enable you to cluster, label, and organize your business’s branded search queries.
“A branded search query is any search query that contains your unique brand or product name.”