Michael Stelzner highlights how to use video clips to publicize your company’s products and services to increase traffic to your website and obtain new customers. Videos are a great way to put your offerings in front of consumers, and let them visualize how they can help them solve their problems. They also are a great vehicle to show your customers how much love and effort you put into your products. The printed word can sell, but videos will “wow” your customers!
- Videos can be a central point to marketing a brand, so creating videos that have content good enough to make people stop and take notice is a must.
- Videos have the possibility to create what is called a parasocial relationship, and although it is only a one-way relationship, your viewers can even get a sense of trust, and feel like they know you.
- Video is actually an affordable option, and available to anyone that wants to give it a try through their mobile devices, or other small and portable cameras.
“In a separate study, 90% of customers also say that videos help them make buying decisions and 88% of marketers report being satisfied with the ROI of their video marketing efforts on social media.”