Even though it was once assumed by many marketers that you shouldn’t risk distracting your audience from your call to action, these days the ability to engage your audience and keep their attention is more important than straightforwardness. You can make your text content more readable by using HTML headings and subheadings to structure it. Visual or auto-playing instructions are also a great tool for capturing audience attention. Smart chatbots can make it easier for people to navigate your website.
- These days, people tend to fly through web content so quickly it becomes difficult to slow them down long enough to engage them.
- Auto-playing (but silent) mini-video and animated GIF instructions are good ways to attract the attention of users.
- Installing a smart bot, such as Alter, can beneficial, as they can suggest further actions for users if they appear to be stuck.
“Before you get started optimizing your content for engagement, you need to know who your ideal customer is, where they are, and what they will buy.”