Google Display Network is going away from standard text ads to Google Responsive Ads. Responsive display ads are now the default ad on Google Display Network. A responsive display ad is an ad that changes its format and size based on where it is being displayed. The ads have optimization which will change text and image combinations based on prior performances. This gives you better results without having to tweak. The ads also have increased reach since they will now fit in more size slots.
- There is something that is outdated in Google. That is the Google Display Network. It is outdated in terms of creative options that are available to advertisers.
- One new feature on the Google Display Network is that standard text ads for advertisers are seeing a substitution and they are being replaced by Google Responsive Ads.
- The responsive display ads on the Google display network are used for two types of campaigns: for regular display campaigns and smart display campaigns.
“With machine learning, you don’t need to manage a huge portfolio of media to land different ad slots. This saves your budget by allowing you to spend less on account management and less on asset production.”