Brand or publishers are commonly looking for the best deal when it comes to PPC advertising. Google Ad Manager can make the process even easier. The ad exchange platform makes the purchasing and selling of advertisements across multiple ad locations and networks, such as AdSense. Google Ad Manager has been around for over ten years now, but last year it was rebranded. The platform now uses an auction process in which the highest bidder sets the ad’s final price.
- A Google sales rep can help you navigate the pricing for Ad Manager.
- Google Ad Manager is easy to set up and has a friendly interface.
- Team integration allows for easy sharing of data and analytics across your work group.
“If you have used Google’s advertising tools in the past, you might notice that Google Ad Manager combines the features offered by DoubleClick for Publishers and DoubleClick AdExchange, (which were purchased by Google back in 2007).”