When you place ads with Facebook, Facebook offers 15 different ad placement options that will impact where and how users will see your ads. One of the most popular placement options is to place ads in the Facebook news feed, which tends to get lots of audience attention but which can also be quite costly per thousand impressions. Instagram feed placement options give you access to an enormous and very desirable audience. Placing your ads in the Facebook Suggested Videos feed is a great way to attract people’s sustained attention as well.
- There are 15 placement options currently available, including Facebook news feed, Facebook and Instagram Stories, and Messenger Inbox options.
- News feed placement is popular and high-profile, but this can lead to uncommonly high cost per mille numbers.
- Placing your ads in Facebook’s suggested videos feed can be a great way to draw in an engaged audience.
“Placements are now grouped by how people will experience your ad across platforms. To illustrate, if you select Stories placements, your stories ads on Facebook, Instagram, and Messenger will have a similar user experience.”