If you want to make you email marketing campaign the best it can be, you need to keep up with best practices and implement them rigorously. A good welcome email, for example, can be a very effective tool for both customer outreach and list maintenance. You should also send your emails during timeslots with the best open and click-through stats — typically 9-11AM and 3-5 PM, although it is very possible that your specific audience could have different optimal timeslots. Another critical consideration is email deliverability, since your email is less likely to get read if it end soon up in the spam folder.
- No matter what status one has attained as an expert or whether one is a novice in email marketing, the key factor that is hoped for is success.
- The only way to beat the average email open and click through rates is to get one’s hands dirty and start optimizing email campaigns.
- The authors suggest that for one to be better in email marketing, the tips presented in the article will help because they are based on data driven results.
“The key to long-term success with your email campaigns (and any other marketing campaigns for that matter) is to keep observing, analyzing, and learning what works for you.”