Data is a critical component of every single business in the electronic age, so what can you do as an advertising superstar? In his new blog post, Conor Bond provides us with a few tips on how to make copy writing successful in use cases such as social media. He places emphasis on pairing your message with the customer experience, highlighting the audience you need in the headline and staying away from redundant words that just take up time, space and extra money with no additional value add.
- Even though it’s been drilled into our collective heads that keywords are key, they should not be the most important part of an ad.
- Instead, you need to concentrate on the specific needs of your prospective buyer.
- Most important, is an awareness that those needs shift depending on which part of the buying journey he, or she, is on.
“Even if you’ve created watertight keyword lists and razor-sharp lookalike audiences, something still stands between your prospects and your business: ad copy.”