There is an abundance of information on digital marketing out there, but is it all completely accurate? You’ve probably heard that more traffic equates to more money. But is that really always true? For traffic to actually be valuable, it must convert to leads and eventually sales. So rather than write an ad for the largest group of people possible, target it toward specific groups. You also may have heard that email is dying or even dead. While Messenger ads are increasing in popularity and leading to sales, email is still a viable and proven method of generating sales.
- A number of presumed to be true stories are not actually fact, such as the Great Wall of China is not visible from space.
- The presumption that more website traffic means more dollars is not necessarily true either. Remember, traffic consists if browsers, that may not prove to be buyers.
- Messenger services generally achieve better click through rates. To assume from that truth that email is therefore dead, however, would constitute a grave mistake.
“But just about every myth we’ve discussed has at least a seed of truth, which is where the myth came from in the first place.”