YouTube has been watched by an incredible 2 billion people every month. YouTube has been a great and expanding market for advertisers. Both large and small companies use YouTube to show their ads and marketing videos. They are traditionally used before a special poster’s video. The companies also use YouTube to post videos about their products and use it to demonstrate how their product works. There are many How-To videos that show how products work and how to fix the videos. Posters will get paid a fee if the company’s video get watched during their video.
- Coca-Cola created One Last Summer to give teenagers something they actually wanted to watch on YouTube.
- TrueView Discovery Ads mimic the visual language of videos that are popular among its audience.
- SEO approaches that work on Google can be adapted for YouTube.
“In the US YouTube reaches a larger audience between the ages of 18-49 than all cable TV networks combined”