Successful marketing by the use of story telling. After several trial and error studies conducted by a successful story teller named Kindra Hall the results were significant. Turns out that we, as humans, crave stories so of course it will be an area to tap into in regards to marketing. Telling a story establishes credibility which is critical for a listening audience which also creates a human connection. Several larger companies such as Disney and Netflix have been very successful using this tool for their customers. When creating a story you must follow four important points; create your character, be fixed on one emotion to exaggerate, find your big moment when all are listening and appear to be right there with you and make sure your details are very specific. Your goal is to make your potential client/customer feel your story and be with you in your story and that is the killer combo.
- Stories do not need to be overly dramatic as long as they include particular characteristics.
- Marketers are constantly competing with other things for people’s attention, and telling stories is one way to get that attention.
- If your brand’s story involves a particular character, it gives your customers a sense of familiarity with that person, and with your brand.
“So much of Kindra’s work now is about storytelling in business; in marketing, it’s all about the stories.”