Most digital entrepreneurs and marketers are aware that a more than minimal slice of their economic pie needs to go to social media marketing. The number of social media users is too large for it to be otherwise. Yet, the cost of these social media dollars is on the rise. Clearly, it is imperative not to proceed Willy-nilly. But, instead to move forward with a well-devised strategy in hand. To create this strategy it is imperative to pay explicit attention to one’s competitors. Pay heed to where the post, how often they post, how they choose to match content to platform and how these decisions pan out. By accruing and analyzing this kind of information you can create a campaign, or a larger marketing strategy, targeted to a highly specific audience. Make sure your plan is reasonable in cost and man-power. It should also be time-specific and have a measurable goal. It’s also important to understand that the goals attainable for a campaign are likely to be quite distinct from those attainable via a larger marketing strategy. To understand both successful and failed marketing ventures, it’s essential to accurately track all results. In doing so, even failures can be considered useful tools for education. Also by pinpointing the best campaign strategies, it’s possible to cross-promote and otherwise reuse your best efforts.
- It’s been estimated that social media costs will rise more than 70% in the next 5 year’s.
- To develop a killer social media strategy, examine your competitors content and where they place each piece.
- Pay close attention to things like, how often do your competitors post and what content themes do they match with what media.
“With a strategy, you know where to focus your social efforts and spending, and you have a framework for showcasing how social is helping the company grow.”