While Bing is often treated as an afterthought to Google, it still has an impressive 66 million users, as well as more reasonable cost-per-click compared to Google. To use Bing Ads, you’ll need to design a campaign focused on specific keywords. Just like with Google Ads, your ad will then bid to show up near the top when someone searches for one of your keywords. You’ll still need to use a conversion tracking pixel to figure out what people do after they click on an ad.
- Although Google is renowned, Bing is estimated to net about 66 million users worldwide and these persons span all ages, interests, and demographics.
- The competition on Bing is lowered sorts of because most of the major advertisers are busy fighting over Google Ad placements.
- The lowered competition on Bing translates into lower cost-per-clicks on Bing and this means that advertisers can generate search leads at a relatively lower cost.
“With Google controlling the majority share of online traffic, it’s easy to write off Bing as a PPC platform, but Bing Ads has enormous potential for businesses of all sizes– especially those with smaller budgets.”