Every business and service brings something unique to the table. When you can harness the specific, individual qualities that your business provides consumers with, you can utilize those qualities to make yourself indispensable. Once customers love the work you do, and the results you provide them with, they will come back over and over. One solid way to create indispensability is to assess what your customers want – ideally, through asking them through a survey or a poll – and provide them with the content that has the highest value to them.
- Author Seth Godin stresses in his book that the way to become indispensable is to have people care immensely about the work that you are doing.
- The Social Media Marketing Industry report went viral because it was the first time that anyone recognized social media as an industry.
- With all forms of social media, it’s critical for your brand to maintain consistent quality and quantity at all times.
“Focus on important content, in collaboration with others, and keep the marketing light. You never know; you might just become the most valuable resource in the industry that you’re in.”