Business-to-business marketing refers to purchases made on logical thinking while business-to-consumer refers to purchases based on emotional thinking. Understand the difference between the two types is necessary in order to create the best marketing strategy. B2B marketing involves building personal relationships with customers while a B2C one is about building transactional relationships. Branding with B2B marketing comes through building strong relationships with your audience. The most important part of B2C marketing is the branding because your company needs to create an experience that stays with the customer.
- B2B marketing relies on a personal relationship with the customer, while B2C relationships tend to be more transactional and focused on the short-term.
- B2C marketing tends to focus on and prioritize messaging over relationships, while the opposite is true of B2B.
- B2B marketing works best when lines of communication are kept open, while with B2C, the priority is to simplify the transaction.
“Most of the time, B2B (also known as business-to-business) marketing focuses on logical process-driven purchasing decisions, while B2C (also known as business-to-consumer) marketing focuses on emotion-driven purchasing decisions.”