Business-to-business marketing refers to purchases made on logical thinking while business-to-consumer refers to purchases based on emotional thinking. Understand the difference between the two types is necessary in order to create the best marketing strategy. B2B marketing involves building personal relationships with customers while a B2C one is about building transactional relationships. … [Read more...] about B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know
Many people look to billionaires for ways of improving wealth and happiness. One of the pieces of advices that is often given is to think like a millionaire. To achieve financial peace and independence, it helps to start writing down your goals. This helps with memory and offers a visual reminder of what you plan to achieve. Next, you need to take time to reflect about your goals. And lastly, … [Read more...] about What Does It Actually Mean to Think Like a Millionaire?
Your lead magnet should align and provide something for your customer's wants and needs. Great lead magnets change the game for social media marketing. A popular lead magnet idea is a discount code for someone who already knows your business and what you sell. Your lead magnet should also be entertaining. However one of the most difficult parts of using lead magnets is finding the perfect … [Read more...] about What Kind of Lead Magnet Should You Make?
One of the drawbacks for marketers of the speed and dynamism of the Age of Digital is that things are often moving and changing too fast for marketers to take the time to analyze and understand their audiences and think strategically about how to use tools like emotional and influencer marketing effectively. Consumers often feel bombarded by irrelevant ads, which they view as a nuisance. Emotional … [Read more...] about How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
Because we are all humans and we are imperfect, it is normal that we should make mistakes from time to time. This also happens in ad copy writing. In ad copy writing one is given an open-ended text field without any guidelines from the search engines on what to put in the text fields. It is to be noted that some technical details are provided but for the most part people come up with some real … [Read more...] about The 5 Mistakes You’re Making in Your Google Ad Copy
The 26 apps for mobile and desktop that are highlighted in this blog can be used to create videos, audio, and images. The first is listen notes. This is a free search engine that can be used to search for podcasts. It works in virtually all the known browsers. Not only can one use Listen notes to find podcasts, but one can create playlists and share content with it. There are a lot of flexibility … [Read more...] about 26 Mobile and Desktop Tools for Marketers
Richard Branson has reached the pinnacle of success whichever measure one uses. He launched his first business while he was a teenager and at 20 he started a mail order record business. At 22, he had a record store chain. Ever since then many companies and conglomerates are attributed to him some of which notably are Virgin Records, Virgin Airlines, Virgin Cruises, and Virgin galactic. Apart from … [Read more...] about Richard Branson’s 8 Keys Happiness and Success
Any business that wants to track their conversions and wants to optimize their website has to install the Facebook pixel on their website. But doing this can be difficult when the staff at the business do not have any coding knowledge or technical know-how. The facebook pixel event setup tool has come to the rescue of these ones. The setup tool is a seamless way to integrate events onto one’s … [Read more...] about How to Use the Facebook Pixel Event Setup Tool
More than half of the mails being sent today by businesses are direct mail according to recent data but they fail to realize that email marketing is more efficient than direct mail. The return on investment of direct marketing is just seven percent while that of email marketing is about 28.5 percent. The author points out five of the best ways that businesses can harness email marketing. The first … [Read more...] about 5 Tips for Better Email Marketing Performance
Business owners shouldn't be afraid to make mistakes. Be intentional with your time. Carve out specific times to socialize and times when you need to focus on work. This helps to keep priorities in place. Mistakes, however, are necessary in business. They teach you what went wrong and help guide you to what will go right. To build the company you envisioned, there is a sense of trial and error … [Read more...] about Get Your Business Off the Ground by Making Mistakes