When marketing one’s good or services, one wants to accomplish a few things: reach the maximum amount of people in a cost effective manner, create an ad campaign that encourages audience interaction, and of course results in sales. Social media can do all these things as well as help build a brand. Knowing what type of ad campaign is right for your product or service is mission critical, as is what platform on which to present it.
- Amazon has been forecasted to increase their ad business by billions in the next three years
- By purchasing space to sponsor both your brand and your ad, you increase your chances of being seen
- The ads purchased through Amazon can be seen through any partner that has paired with Google
“To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast.”