The modern business climate is an incredibly competitive one, and merely treading water is not enough to come out ahead. You have to constantly improve, evolve and grow your business to dominate your competition. The first step is to adapt your thinking to your new circumstances and future goals rather than staying in the past. You also need to review your online and social media presence and optimize them to grab people’s attention as quickly as possible. The same goes for your elevator speech.
- Conduct a personal audit of your website and LinkedIn and Facebook pages to ensure they are capable of grabbing the attention of potential clients.
- Most “elevator speeches” are dull, so make sure you refine your pitch.
- Capture people’s attention by uploading one video clip per week to YouTube, and send them to your clients.
“As a business strategist, I help other owners stand apart from from their competiton, but truth is, it’s no longer about competing … it’s about dominating.”
Read more: https://www.entrepreneur.com/article/337038