One of the challenges in marketing today is that getting potential customers to notice you is getting harder and harder due to the ever-growing competition for their attention. Your subject line must be catchy and interesting enough to grab the audiencs in a few split seconds before the person goes back to Skyping, Instagramming, and surfing the web. Your email needs to deliver some kind of value to its reader, and make them glad they bothered to open it. Write a great, “non-spammy” subject line, and then make sure your copy fits with it.
- The competition in the Internet is very intense that is why every email sent is competing against several emails as well as against the dwindling attention span of subscribers.
- Many of the people we send emails to are simultaneously Skyping, Facebooking, Twittering, and simply scrolling through their Instagram feeds so that their attention is challenged.
- Subject lines should catch the attention of our recipients in a fraction of a second, else if it doesn’t one might not have a second chance.
“On the surface, crafting subject lines seems to be a trivial task and unfortunately, many marketers prefer to start writing an email draft and then think of a suitable subject line to go along with it – a mistake that often leads to lower open rates.”
Read more: https://www.jeffbullas.com/email-open-rates/