When it comes to optimizing on the digital landscape and ensuring that one’s digital marketing strategies and tactics do not go wasted, one of the most important methods of doing so is through landing page optimization. It is crucial that the page that implies purchase intent or conversion is not only appealing to the customer when they finally click on the link that brings them there, but furthermore is one that makes them feel good and is efficient in getting the job done.
- Every designer knows that understanding design trends are crucial to landing pages because they act as signals, even subconscious ones, that communicate your expertise to customers.
- The author, a 99designs web designer, states that their work is to analyze design trends and advice clients on which ones are on the rise.
- Serif designs for landing pages are having a comeback although they have been scarce for some years because designers preferred minimalistic designs.
“Landing pages are about first impressions… but if you don’t update them with the latest design trends, the impression will be a company that’s outdated and out of touch.”