For those of us doing our job the hard way, the thought of automating some of our tasks is a distant daydream and for marketing purposes, automation should be a no-brainer if you understand what tasks it takes off or your plate and the value it ads to your business. Eric Goldschein summarizes 8 myths behind automation such as it being only for larger businesses or having your message perceived as robotic and encourages you to try an automated campaign to see if it improves productivity.
- There are many myths about marketing automations. In order to keep them a net-positive you need to understand them and know how to deal with them.
- The myths include thinking it just means sending messages automatically, it is easier than manual processes, it is just for emails, and it is only for bigger businesses.
- The other myths are that it won’t replace traditional systems, will only provide a boost for your market, and the process is completely over after a sale is closed.
“It’s still important to understand what is true and what is not about the process so you know what to expect.”