There are several effective ways to take your Facebook ad campaigns to the next level. One trick is to bump up your budget by 10-20% every 4 to 7 days when results have been good. This size change is small enough for the ad set to retain most of the learning from the initial phase. Another tactic is to use the Breakdown section of Facebook Ads Manager to identify your most successful segments, then increase spending on them. Audiences tend to get tired of seeing the same ads, so another idea is to rotate multiple offers within the same campaign. These and other techniques can help you successfully scale your Facebook ad campaigns.
- A good way to scale your Facebook ad campaigns is to watch for periods of positive return and bump your expenditure by a small percentage every few days.
- Before you take this step, follow your campaign carefully with an analytic metric tool to ensure that your returns are showing meaningful conversions of a reasonable amount.
- If the trend is truly positive then up your percentage paid by 20% and then review the results in another 4 days time.
“Most often, I see a significant difference when comparing the results for different age groups.”