Maintaining an active following on social media platforms requires much more than just routinely posting content that is relevant to your brand. Consistent engagement with your followers is imperative as a brand owner, and the ability to do this in a more personable manner may require you to allow artificial intelligence (AI) to assist you in other areas. Once AI takes over other tasks such as automated posting, you will have much more time to sustain long-lasting relationships through routine engagement with your consumer base.
- Use artificial intelligence to identify trends, research your competitors, and seek out data.
- Chatbots are becoming increasingly common for greeting customers and answering their questions.
- It is expected that video will make up 85% of consumer Internet traffic by the year 2020.
“If you aren’t wowing your customers with personalized content or starting a real conversation with them, you’re falling behind the curve.”