Mass media is what many people look to garner when releasing a product or a particular ad. However, with social media and so many different platforms these days, it is hard to get your product or your word out in the eyes of many. Therefore, there needs to be creative way to grab the attention of the mass media so you can scale whatever it is you are trying to market. These tips are useful for life.
- Many people are so caught up in social media that they forget about the mass media as a marketing tool.
- You don’t always need to be in national news – local and regional news is also a good goal.
- Put appropriate effort into media outreach and you will see proportional results.
“Read reporters? articles, blogs, and tweets. Mention their work and create a greater sense of context and logic regarding the reason for initial contact. Make them feel like you chose them, and only them, for your story.”