The ultimate goal of Search Engine Optimization is to gain organic exposure, not necessarily to rank your website. In fact, there are times where you shouldn’t rank your site. Sometimes keywords are just too competitive for you to expect to rank highly on them. Another circumstance is when you can hijack brand alternative keywords (e.g., people often search for “HubSpot alternatives”). There are also times where the searchers are clearly looking for video results, in which case you can create your own YouTube videos, or perhaps hire an influencer. Whatever the reason you have for targeting organic traffic, there are tactics that can help you out.
- SEO ranking is often profitable but there are times when it’s not the way to go.
- Instead of competing for ranking, contribute your work to a site that already has it, to gain exposure.
- Some times to invest in SEO ranking is when your site would show up on a group search(such as “best of” searches).
“Publishing on powerful sites quickly expands your reach and lends credibility to your brand (good links, too).”