Advertising is the life blood of any product or brand, and while one cannot under estimate the importance of a digital footprint in the market, there is still a very strong case to be made for rethinking the approach of some of the tried and true methods. handing out swag, or promotional items, is a great way to not only get attention and favor at places like trade shows, but is a passive means of promotion to everyone that person you just gave something to to see your brand, if done correctly. Items like this need to be purposeful and practical. If they are used and in hand everyday, not only does that build brand loyalty with the recipient, but with others that want to emulate and “fit in”. Examples of this would be reusable mugs, water bottles and phone accessories to name a few.
- Revamp old designs that are located on coffee cups by recycling them and filling them with fresh coffee for customers to enjoy.
- Branding electronic products such as chargers and bluetooth devices is a great way to incorporate promotional tactics in a discrete yet effective manner.
- Consumers are more drawn to textures that have high aesthetic value, so putting your company logo on items with diverse textures is a way to draw attention to your brand.
“From handouts at trade fairs through to well-planned product launches, it helps to know what your customers are looking for in the promotional space and to recognize the trends.”