Creating a business account on Instagram opens the door to several marketing tools such as their Insights feature. By clicking the ‘View Insights’ button under each post, you can see firsthand just how well each of your posts are doing. After doing this, you can then compare the results to those of your top three competitors. The Insights tool also works for the Instagram Stories option, giving you the ability to reach over 500 million Instagram users who utilize the feature each day.
- Comparing your insights to the activity on your competitor’s pages by clicking the “View Insights” option under every post.
- The Instagram Insights tool also allows you to view your most popular posts, allowing you to track which content drives the most traffic.
- You can also view Insights through Instagram Stories, which is an important feature to use since it is used by 500 million people on a daily basis.
“In this article, you’ll learn how to combine data from Instagram Insights and other third-party tools to get a complete picture of your Instagram marketing activities.”