More than half of the mails being sent today by businesses are direct mail according to recent data but they fail to realize that email marketing is more efficient than direct mail. The return on investment of direct marketing is just seven percent while that of email marketing is about 28.5 percent. The author points out five of the best ways that businesses can harness email marketing. The first way is for marketers to be personalizing their email content. Personalized email has much more engagement value than emails without personalization. It also has a higher click-through rate than non-personalized emails. Personalization of emails should go just beyond including the name of the recipient in the email, it should include specific content that are relevant to the recipient. The second strategy is to avoid words that spam filters would target. Spam filters are growing more sophisticated in stopping spammers and you have to take note of that. One has to be inventive with the words used in the subject lines in order to ensure it being sent. Other strategies to pursue in email marketing are highlighted in the blog.
- Email marketing is a proven and test ways for businesses to advertise their services and have been shown to be better than direct mail.
- One of the ways of a company to improve the effectiveness of their email marketing campaigns and get more value for budgets is to personalize the emails.
- There are higher transaction rates for emails with personalization than emails without personalization and also click-through rates have been shown to be fourteen percent higher.
“But this strategy, the researchers said, produced a return on investment of just 7 percent. In comparison, email marketing offered an ROI of 28.5 percent. In terms of value, studies have found that email marketing offers businesses $44 for every $1 spent.”
Read more: https://www.entrepreneur.com/article/332331