One particularly useful SEO feature is “People Also Ask.” In essence, these are keywords and searches that are similar to the ones you’re focusing on, and are often shown as suggestions on popular search engines. A single click on one of these suggestions can lead to dozens of other results that the user wouldn’t see otherwise. These suggestions can also lead to video results, and featured snippets that appear at the top of the results when the user looks for them. You can also give feedback on these results, so users can improve them and put more relevant info higher in PAA results. You can use PAA listings, come up with questions in your media, and optimize your content to get searches that lead users to the answers for those questions.
- The search engine results page of today is a very different animal from what it started out to be, with many heretofore unimagined features, which are changing constantly, many in the past year alone.
- One thing that SEO workers are coming to realize is that the “People Also Ask” feature, known as PAAS, does not appear in a consistent location.
- Another point that should be digested by SEO marketers and other engine users, is that the PAAS feature has the ability to trigger a pretty much infinite array of user questions.
“Interestingly, it also appears that Google does not keep this feature consistent: a few days after I took the above screenshots, the fixed number of PAAs was gone.”