For most businesses, getting coverage in the press or on social media is a huge deal, but turning them into a sale can be the most challenging task overall. In her new blog post, Akvile DeFazio discusses 5 tips on how to get those views converted into sales. By pairing your campaigns to the correct audiences, consistently reviewing your content to make sure it is both relevant and accurate and by using cross-funnel calls, you may find that this is time well spent fine tuning your ads!
- As you develope a conversion funnel, it’s useful to divide those likely to experience your campaign into hot, warm and cold prospects, based on their likelihood of interest in buying your brand.
- Before embarking on a likely more expensive conversion campaign, consider going for an awareness campaign that nudges your cold prospects just a shade nearer to warm.
- For cold audiences an awareness campaign might do well to offer an introductory brand video.
“In this guide, I’m going to show you how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your prospects and start getting better results.”