Influence is the strongest currency for driving brand awareness and producing revenue. Influencers shape or sway people’s mindsets, behaviors, and opinions. Here are five tactics to find the right influencer. Work only with influencers that potential customers follow and listen to. Find and leverage niche influencers, and make sure they match with your brand. Launch contests and giveaways to attract more attention. Host webinars, AMA sessions, and podcasts with target influencers. Last, use promo codes to generate leads and drive conversations.
- A well-devised influencer marketing campaign can garner results of approximately 6.50 returned for every dollar spent.
- Influencer marketing makes use of an influential entity to engage audiences, propel their buying behavior and to align the brand with the star power of their name.
- Influencer marketing typically eschews old school venues, such as television in favor of online media platforms.
“Today, social capital is the asset worth building, while influence is the strongest currency for driving brand awareness and producing revenue.”