While any remarketing effort is better than none at all, Google Remarketing Ads offers a number of ways to maximize your re-engagement with people who have already been to your website before. One basic step is to switch from static remarketing ads to dynamic ones, which build and modify their audiences based on visitor information for specific product pages rather than for the whole website overall. The first step to implementing dynamic ads is to use Merchant Center to set up a product feed. You can also split up your audience list by duration to keep people from getting tired of your ads.
- A remarketing campaign that is done well and added on to marketing can boost marketing campaigns and give a ROI that is more than 100 percent.
- The ads that Google uses for remarketing are ads its shows across all its participating website on Adsense to people who visit your website.
- For example, when one has visited a website before and is interested in it, the advertisement from the website might show up when visiting another different website.
“But simply showing the same ad to all of your visitors, no matter what product page they have seen, whether they have purchased or not, won’t give you the best remarketing has to offer.”