As an employee, automation can make the difference between a grueling day at work and a wonderful one. In her new blog post, Navah Hopkins provides a quick recap on the world of machine learning and task automation as it pertains to business advances, makes the suggestion to try out the smart bidding option available within the Google platform, urges the business leader to consider testing more responsive ad avenues and identifies the type of statistics you need to be paying attention to.
- The prospect of delegating major marketing tasks to machines scares many marketers, but it also has the potential to free up their time for more strategic planning.
- Responsive ads enable you to use A/B testing to find the best creative for your audience more quickly.
- Close variants can allow you to bid on cheaper (but still high-performing) variants of your keywords.
“Knowing the pros and cons of each Google Ads automated bidding strategy is key.”