If you want to work with brands then you should focus on creating better content rather than singular advertisements. Social media has changed how brands go about marketing themselves as genuine and authentic rather than corporate. A lot of brands still need help with this which is why they might want to pay you to create content for them. You should try and find companies that you can connect with and that you can bring value to.
- Customers are looking for a personal, genuine connection rather than messages focused on sales.
- If you create content that you are passionate about, such as travel, then your audience will know that your articles and videos are sincere.
- Think of terms that will benefit both you and the brand you are sponsoring.
“Think in terms of ongoing partnerships and creating real, relatable content rather than one-off advertisements.”
Read more: https://www.entrepreneur.com/video/334419