If your site rankings have been slacking recently, there are a few common mistakes that should be looked into before revamping the entire interface. For instance, many sites have bad redirects that cause site rankings to plummet. Faulty redirects can be found by running them through Google Analytics. For each bad redirect, create an alternate URL in its place in order to regain traffic, causing your spot in the rankings to naturally increase through more organic footprints.
- Bad redirects can have a negative impart of usership as it directs people to a page other than their intended page.
- Duplicate content can negatively affect site rankings so it’s important to identify and address it.
- Making changes to content can significantly affect your rank as rank is strongly reliant on content.
“The title tag is an extremely important ranking element because it lets Google understand the contents of your webpage. Hence, even a slight change in the title tag might cause fluctuations in rankings.”