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15 Non-Negotiable Email Marketing Best Practices

15 Non-Negotiable Email Marketing Best Practices

August 6, 2020 By Staff Writer Leave a Comment

Email marketing is occasionally overlooked, but still provides great options and pricing for appealing to your customers. Having a good marketing strategy is important to success in email campaigns. A welcome email can outline the next steps you want the buyer to take. A good email will be personalized, relevant, clear, and provide value to the customer. Events should be planned for in time to send automated or time-sensitive emails to prospective buyers. Avoid spamming the customer and allow easy-to-use viewing options.

Key Takeaways:

  • Utilize your subject line for maximum open rates and conversions.
  • Personalize your email marketing messages to your customers to engage them.
  • Plan ahead and create a schedule for your email marketing content.

“In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at the bottom of the funnel.”

Read more: https://www.wordstream.com/blog/ws/2019/01/03/email-marketing-best-practices

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