Email marketing is occasionally overlooked, but still provides great options and pricing for appealing to your customers. Having a good marketing strategy is important to success in email campaigns. A welcome email can outline the next steps you want the buyer to take. A good email will be personalized, relevant, clear, and provide value to the customer. Events should be planned for in time to send automated or time-sensitive emails to prospective buyers. Avoid spamming the customer and allow easy-to-use viewing options.
- Utilize your subject line for maximum open rates and conversions.
- Personalize your email marketing messages to your customers to engage them.
- Plan ahead and create a schedule for your email marketing content.
“In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at the bottom of the funnel.”