A great way to bring yourself up-to-date with the current marketing landscape is to read the top AdEspresso posts of 2019, as voted on by a panel of experts. One must-read post shows you how to create a successful Google Ads Campaign, while another explains negative keywords on Google Ads. Facebook is the subject of many top posts, including a guide to Facebook Groups, advice on how to master Facebook’s Pixel, and a compilation of free Facebook Ad templates. There’s also an article about sustainable long-term marketing strategies. Reading all 11 of these AdEspresso posts will get you ready for 2020.
- There are many new platforms and features created in 2019, with unique and useful features.
- Business owners and marketers should keep up with the innovations in the advertising marketplace.
- Knowing all of the new products available in 2020 is crucial to optimizing your marketing strategy in the new year.
“A lot has changed in the marketing landscape in 2019, requiring that marketers and business owners adapt to keep up.”