Google Ads has been one of the most popular marketing tools for quite some time, but it can still be a bit intimidating for novices to use. It often eases the amount of intimidation new marketers feel once they find ways to minimize the amount of time they have to spend on Google Ads. This can be done through methods like using automated reports, writing scripts, creating lists of negative keywords, and saving columns and filters.
- Scripts can be hard to learn at first, but using them with Google Ads can help with leveling bids and handling campaign adjustments.
- Always be sure to look at the suggest ad copies that Google offers you. Even if you don’t use them, they can be used as prompts for future ads.
- You can even create a negative keyword list that allows you to dictate which phrases you do not want associated with your site in search results.
“The simplest way to save time in Google Ads is to let the machines take over some of the work for you, so my first few strategies are all about automations”