Facebook Ads get very competitive around the Holidays, when ads increase for everyone and clicks per view cost more. You are competing against an increased ad pool and how do you maximize your advertising dollars? You need to get your ads to the right market. Using automatic placement can insure that your ads go to where the most relevant consumers will see them. Instagram Stories have better results than Instagram feeds. You can also create custom audiences based on your product and who would be most interested. Create a compelling offer of at least a 20% discount. Check your spending limit to avoid having your account turned off before you want it to be shut down. Remove a lot of text from your ad, Facebook wants no more than 20%, especially during the Holidays. Check your ad campaigns daily, if they are under performing you might need to do some adjusting.
- Because cost per click skyrockets during the last quarter of the year, having a thorough plan for how to spend your advertising budget is essential.
- It’s a good idea to do a test campaign about one week early to make sure that you have valid payment methods set up and that everything works as intended.
- You need to make clear, tempting offers to get buyers’ attention, and any discount will likely need to be 20 percent or more.
“While it’s widely known that the second half of Q4 can be the most lucrative time of the year for most businesses, we also know that when the holidays roll around, big brands spend a lot and the cost of Facebook Ads goes up for everyone”