There is an abundance of information on digital marketing out there, but is it all completely accurate? You've probably heard that more traffic equates to more money. But is that really always true? For traffic to actually be valuable, it must convert to leads and eventually sales. So rather than write an ad for the largest group of people possible, target it toward specific groups. You also may have heard that email is dying or even dead. While … [Read More...] about Digital Marketing Mythbusters: 7 Myths Debunked
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The 6 Most Effective Ecommerce Discounts to Promote with PPC
Amazon plays a huge, massive part in the online commerce world, accounting for over fifty percent of all sales online. This company is beginning to reach its … [Read More...] about The 6 Most Effective Ecommerce Discounts to Promote with PPC
Responsive Display Ads Are Replacing Legacy Display Ads: Here’s What That Means
Google Advertising has recently discontinued legacy display ads on its platform, and replaced those ads with their new responsive display ads. Responsive … [Read More...] about Responsive Display Ads Are Replacing Legacy Display Ads: Here’s What That Means
Becoming Indispensable: How to Become Important to Others
Every business and service brings something unique to the table. When you can harness the specific, individual qualities that your business provides consumers … [Read More...] about Becoming Indispensable: How to Become Important to Others
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5 Things You Should Know About “People Also Ask” & How to Take Advantage
One particularly useful SEO feature is "People Also Ask." In essence, these are keywords … [Read More...] about 5 Things You Should Know About “People Also Ask” & How to Take Advantage
LinkedIn Events Relaunches: What Marketers Need to Know
At this year's relaunch of LinkedIn Events, special guests will include Amanda Robinson, … [Read More...] about LinkedIn Events Relaunches: What Marketers Need to Know
How to Retarget Ads to Engaged Instagram and Facebook Fans
In order to target ads to the right people you have to know who your audience is. On … [Read More...] about How to Retarget Ads to Engaged Instagram and Facebook Fans
3 Tricks to Make the Most of Google Ads Automation
As an employee, automation can make the difference between a grueling day at work and a … [Read More...] about 3 Tricks to Make the Most of Google Ads Automation
How to Customize Facebook Ads Based on Customer Awareness Principles
If you’re still interested in launching a marketing campaign on Facebook, knowing how to … [Read More...] about How to Customize Facebook Ads Based on Customer Awareness Principles